![Customer Satisfaction With In-Store Shopping, September 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/11/ZebraTech-Consumer-Satisfaction-In-Store-Shopping-Sept2015.png "Chart - Customer Satisfaction With In-Store Shopping")
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a recent study. But satisfaction rates are lower for product prices (58%) and the availability of coupons, special offers and discounts (51%). The study results indicate that product availability is the top aspect of the in-store experience that influences greater spending, while the most compelling reason for shopping in-store is to browse or experience the physical product. Read the rest at MarketingCharts.
Source: Zebra Technologies [PDF]
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