![Post-Event Social Media Marketing, September 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/04/185759.gif "Chart - Post-Event Social Media Marketing")
The event doesn’t end once the final session is over. Social media marketers focused on reliving highlights of the experience and leveraged influencers. More than four in 10 provided a summary of event content, while 36% focused on the future, promoting their next events. Here, Facebook returned to the top spot for most effective social network, with YouTube and Twitter at No. 2 and No. 3.
November 2014 research by Regalix found that among business-to-business (B2B) marketing executives in North America, social media was used most during events, cited by 91% of respondents, while 79% used the channel for pre-event promotion and 52% for post-event efforts. Overall, 87% of B2Bs used social media to promote events—the third most popular channel—and it ranked as the second most effective channel for event promotion, tying with websites at 68% of respondents. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.