![Types Of Data Small Businesses Use, November 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/ConstantContact-Types-of-Data-Used-by-Small-Biz-Nov2014.png "Chart - Types Of Data Small Businesses Use")
Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were, according to a survey from Constant Contact. With the majority feeling that data can help them find new customers (73%), retain existing customers (67%) and improve the customer experience (65%), the survey takes a look at the types of data being used. Leading among those are email marketing reports (83%), followed by website analytics (64%) and social media analytics (64%). Source: Constant Contact
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