![Consumers' Ratings Of Professional Honesty & Ethics, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/Gallup-Consumer-Views-Honesty-in-Professions-Dec2014.png "Chart - Consumers' Ratings Of Professional Honesty & Ethics")
There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey from Gallup, just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being “very high” or “high” – and that’s down from 14% last year. How does that rate next to other professions? It’s only slightly ahead of car salespeople and members of Congress. Source: Gallup
Posted in Advertising, Consumer Behavior
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.