![Consumer Attitudes Toward Email Marketing, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/10/ForresterResearch-Consumer-Attitudes-to-Email-Marketing-2010-2014-Oct2014.png "Chart - Consumer Attitudes Toward Email Marketing")
Email marketing is considered to be one of the most effective digital marketing tactics, but how do consumers feel about it? A recent study by Forrester Research takes a look at consumer attitudes towards email marketing, finding some negative attitudes in decline, although other problem areas persist.
According to the report, 42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010. Similarly, the percentage of consumers agreeing that most email ads they receive don’t offer anything that interests them fell by 3% points from 2012 to 38% this year. Read the rest at MarketingCharts.
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