![Consumers Response To Irrelevant Brand Messages, September 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/11/Gigya-Consumer-Response-Irrelevant-Brand-Communications-Sept2014.png "Chart - Consumers Response To Irrelevant Brand Messages")
Two-thirds of survey respondents (aged 18-55) said they have at some point unsubscribed from a company’s email list after it sent them irrelevant information or products, the leading response among those identified. A significant proportion of consumers also claim to have ignored future communications from a company (43%) or stopped visiting a company’s website or mobile app (32%) on the basis of having received irrelevant communication. Source: Gigya
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