An April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts. Read the rest at eMarketer.
Posted in Advertising
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![Data Targeting By Advertisers & Agencies [CHART] Chart - Data Targeting By Advertisers & Agencies](http://www.emarketer.com/images/chart_gifs/139001-140000/139218.gif)