![US Client-Side Advertisers Who Have Expanded Programmatic Buying, March 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/173001-174000/173860.gif "Chart - US Client-Side Advertisers Who Have Expanded Programmatic Buying")
But even US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house. Just 28% of respondents whose firms had done programmatic buying in the past year had expanded their in-house programmatic capabilities so they were managing, overseeing or implementing such efforts in-house, and nearly 60% showed no interest in doing so. Read the rest at eMarketer.
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