![US Online Ad Spending Estimates By Industry, May 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/eMarketer-Digital-Ad-Spend-by-Industry-Device-May2014.png "Chart - US Online Ad Spending Estimates By Industry")
Mobile accounts for slightly more than 35% of digital ad budgets this year, per eMarketer’s estimates, though that varies (among the identified industries) from a low of 26.5% for healthcare and pharma to a high of 37% for retail. Interestingly, auto advertisers are estimated to be allocating 35% of their digital ad budgets to mobile, although comScore figures indicate that mobile accounts for only 24% of adults’ online time with auto content. The same pattern is true for the travel sector (though to a much lesser extent), while mobile appears to be a greater influence in retail content consumption (53% share) than it is in retail ad spending. Source: eMarketer
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