US Online Ad Spending By Industry & Channel, 2014 [TABLE]

US Online Ad Spending By Industry & Channel, 2014 [TABLE]

New in this year’s reports are eMarketer’s first-ever estimates of mobile vs. desktop spending on an industry-by-industry basis. eMarketer’s analysis found that mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry. Retail, which was an early adopter of online advertising, appears to be taking a similarly aggressive path with mobile: The industry commits a larger share of digital dollars to mobile than any other sector. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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