![Understanding & Use Of Programmatic Buying Among Marketers, March 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/171001-172000/171910.gif "Chart - Understanding & Use Of Programmatic Buying Among Marketers")
Research from the Association of National Advertisers and Forrester Consulting found that while nearly one-quarter of US client-side marketers understood programmatic buying and had run campaigns on this basis, most respondents were relatively uneducated about the technique.
While 10% were confident in their understanding though hadn’t yet used programmatic buys, more than half of respondents indicated they had a less than a full understanding of the topic—and a further 12% didn’t even know about programmatic at all, according to the March 2014 survey. Read the rest at eMarketer.
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