![How American Adults Spend Their Time Online, 2010 vs 2013 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/IABGfK-How-Americans-Spend-Their-Time-Online-2013-v-2010-May2014.png "Chart - How American Adults Spend Their Time Online")
Social networks account for the single largest share of consumers’ time online, per the data, although it should be noted that the results are from a survey of 18-64-year-olds, and the inclusion of the 65+ group would likely dampen that figure simply by virtue of their lower adoption of social networking. Beyond social networking, Americans spend the next-largest amount of online time with email, while search and online video each account for about 1 in every 8 minutes spent online per day. Source: IAB/GfK [PDF]
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