![Online's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/04/Deloitte-Digital-Influence-In-Store-Sales-Apr2014.png "Table - Online's Influence Over In-Store Sales By Store Type")
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end. Mobile now influences 19% of in-store sales, a huge increase from 5% in 2012 and far ahead of 2012′s forecasts. The analysts argue that retailers should focus more on digital devices’ role in the purchase path than on “conversion in the channel” (making purchases on the devices), citing data indicating that 94% of retail sales take place in-store and that 1 in 5 consumers spend more as a result of using digital. Source: Deloitte
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