![UK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]](http://www.emarketer.com/images/chart_gifs/171001-172000/171968.gif "Table - UK Mobile Ad Spending By Format")
Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013. Proportionately, this meant mobile display leapt from accounting for 29% of total mobile ad spending in 2012 to 42% in 2013. Read the rest at eMarketer.
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