![Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]](http://www.emarketer.com/images/chart_gifs/171001-172000/171072.gif "Table - Western European Mobile Online Ad Spending Share By Share")
eMarketer estimates that UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.
This all sees the UK making up a substantial share of mobile internet ad spending across Western Europe—49.0%, in fact, in 2013. Read the rest at eMarketer.
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