IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.
Overall, digital advertising totaled €878.4 million ($1.17 billion) in 2013. Ads served to desktop PCs and laptops accounted for the overwhelming majority—94.8%—of that, with investments in search and display falling around 60% and 40%, respectively. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.