Once considered a tactic purely for social media, real-time marketing (RTM) is now part of many marketing tactics—and its definition has shifted as a result.
In a February 2014 survey by Evergage, fielded by Researchscape International, around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions. This makes sense, given that more than eight in 10 marketers cited increasing customer engagement as a benefit to RTM, which is often done through personalized, targeted interactions. Read the rest at eMarketer.
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