Twitter showed in 2013 that its ad business is growing fast. Even as user growth slowed dramatically, ad revenues and ad engagement metrics ticked up.
Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.” Read the rest at eMarketer.
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