The rising tide of web usage is naturally displacing engagement with other media, at least to some extent. AIMC found that television was the traditional medium most affected by the internet. Over 62% said they watched TV less because of the time they spent online.
Checking news and video viewing were the top two online activities, mentioned by 86.5% and 80.6% of internet users, respectively. Just under two-thirds of those polled said the internet was now their primary source of news—marginally lower than TV, with 68.9%. Read the rest at eMarketer.
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