A remarkable 61% of US web activity was deemed suspicious during Q4 2013, solidly passing the majority threshold it first attained a quarter earlier. In fact, Solve Media’s latest quarterlyBot Traffic Market Advisory, the share of web traffic suspected of being fraudulent increased by 38.6% during the course of the year, even despite a small dip during Q2. And while levels of suspicious mobile activity slipped in Q4, they finished the year significantly higher than they started it.
In Q4, one-quarter of US mobile traffic was suspicious, down slightly from 27% in Q3, but up more than 30% from 19% share during Q1. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.