US Hispanics are avid consumers of media. For the most part, their consumption is on par with non-Hispanics. What differs, to some degree, is the means by which they access various forms of content.
According to Experian Marketing Services, US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type. Among non-Hispanics, TV was also No. 1—although, at 28 hours and 11 minutes, they watched slightly more of it than Hispanics. In addition, Hispanics’ usage was within an hour or so of non-Hispanics’ for radio, magazines and newspapers. Read the rest at eMarketer.
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