Branded video ad views worldwide leapt more than 50% year over year in Q4 2013, from 1.78 billion to 2.71 billion, according to a February 2014 report from Visible Measures. The analysis defined branded video as “all video produced by a brand and distributed online.”
Quarter-over-quarter growth was also impressive. After dipping to 1.71 billion in Q3 2013, total views rebounded, increasing by nearly 60%. Read the rest at eMarketer.
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