Email may account for upwards of 60% of smartphone conversions, according to new data released by the SeeWhy Conversion Academy. The analysis of more than 150 million web events in December indicates that 62% of smartphone conversions came from an email, compared to 21% that came from a link to the site and 12% that were direct visits. The analysts admit that the 5% share attributed to search may be understated due to Google’s “obfuscation” of search terms. Read the rest at MarketingCharts.
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