In December 2013, DG MediaMind analyzed some 2 billion mobile ad impressions served between January and November of 2013 in order to glean insights into how consumers were interacting with all of these newer mobile ads.
Broken down by sector, DG MediaMind found that mobile ads in the retail and electronics categories had the highest clickthrough rates (CTRs), at 0.52% and 0.41%, respectively. Entertainment was not far behind, with a CTR of 0.40%. What ads in these categories seemed to have in common were clear incentives for customers to head to mobile-friendly landing pages. The telecom and travel industries, meanwhile, registered less clickthroughs. Read the rest at eMarketer.
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