TV is the largest ad spending medium in the US and continues to remain relatively immune to the growth of online advertising. What’s more, TV ad spending remains healthy even as the medium appears to have reached a plateau in audience numbers. This article provides updated charts and research pertaining to: TV ad spending in relation to its audience; TV’s influence as an advertising medium; the TV segments that are growing most rapidly; and projected TV ad spending growth rates through 2017. Read the rest at MarketingCharts.
Posted in Advertising, Television Advertising
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