Several verticals significantly hiked their mobile advertising spending on the Millennial Media network during the third quarter of the year, reports the platform in a new study, with the pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending. Pharma ranked as the 10th largest advertising vertical on the network during the quarter, as advertisers looked to boost drug brand awareness.
Revenue estimates released earlier this year by the IAB indicate that the pharma and healthcare sector is the 8th-largest online advertising vertical, with 6% share of total spending on internet ads during the first half of this year. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.