Recently, BIA/Kelsey released some data showing that 3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts. Now the researchers have released further data which puts Twitter in context alongside other social channels. As it turns out, SMBs advertising on Facebook are even more excited about their campaigns: almost half rated their ROI as “excellent” (10-19 times spend; 26.1%) or “extraordinary” (20+ times spend; 19.3%). Read the rest at MarketingCharts.
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