Given all the fuss about teens leaving Facebook, GlobalWebIndex has taken a look at the most widely-used social platforms and mobile applications by 16-19-year-olds around the world. The global survey finds that Facebook remains the most commonly used social platform, with 56% of respondents claiming to have used it in the past month. Facebook’s mobile app is next, at 43% of respondents, followed closely by YouTube’s mobile app (39%) and site (35%). There are some surprises on the list.
Chief among those, the apparent popularity of Google+ in relation to other youth-oriented platforms. According to the study (which excluded China and therefore likely significantly under-represents that reach of WeChat), one-quarter of respondents in Q3 claimed to have used Google+ during the month prior to the survey, putting it behind Twitter (30%), but ahead of Instagram (19%) and Snapchat (10%), both of which heavily skew towards younger users, at least in the US. The Google+ mobile app has a narrower reach (14% of respondents) than the web platform, but still comes out ahead of Tumblr (11%) and Snapchat. Read the rest at MarketingCharts.
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