Snapchat is a photo- and video-sharing app that automatically deletes messages soon after they are received. Senders determine an amount of time a recipient can view the image, and once it has been viewed the image is not longer available.
This is the first time we have measured Snapchat use. Some 9% of cell phone owners use the app. It is especially popular among cell owners ages 18-29, 26% of whom use the app. Among all smartphone owners, 12% use Snapchat. Read the rest at Pew Internet & American Life Project.
Posted in African Americans, Baby Boomers, Consumer Behavior, Content Marketing, Demographics, Education Level, Ethnic Marketing, Generation X, Generations, Household Income, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Video Marketing
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