eMarketer estimates that at least one type of programmatic buying, real-time bidding (RTB), will similarly see significant growth in the US over the next few years. According to eMarketer’s projections, RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion. Read the rest at eMarketer.
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