Hulu delivered the highest frequency of ads to its viewers, at an average of 74, although AOL boasted the largest duration of ad minutes viewed, at almost 1.7 billion, or nearly 20% of the 8.5 billion total.
Overall, video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos. Read the rest at MarketingCharts.
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