Online video and TV are being increasingly put under the microscope by advertisers seeking to gauge their comparative effectiveness, even if they should perhaps be seen more as complementary than as mutually exclusive platforms. Nevertheless, research suggests that online video is favored over TV for the engagement opportunities it provides. What’s the view from the other side? A recent survey from place media offers some perspectives.
The study indicates that 89% of advertising professional responding to the survey find that TV impressions are more important than online video impressions. Skeptics may believe the results biased, given that placemedia touts itself as a company that helps advertisers “leverage the undisputed brand building power of TV with improved audience measurement and accountability they’ve come to expect online.” Read the rest at MarketingCharts.
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