Video sites such as Hulu and YouTube will also see a significant share (40%) of advertisers increasing spending. And ad networks will also be an area of interest for a growing portion of advertisers. One-third planned to up spending on video-specific ad networks in the next year—further demonstrating the growing interest in video, and especially targeting video using automation. And 27% of respondents also expected to up spending on other ad networks. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.