Digital, however, is a bright spot—particularly mobile. eMarketer estimates spending on digital advertising will reach $117.60 billion this year, up 13.0% compared to 2012 levels, while mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.