When students turn on the TV, it is to watch a program, even if using other devices is a corollary part of the experience. The study found that eight out of 10 college students reported using a second screen at least a few times a week while watching TV. Only 13% did so less than once a week, or not at all.
The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents. Social TV can be boon to TV marketers and advertisers, but there is always the possibility that social networks are merely distractions from TV content. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.