Despite the slow incorporation of video into email marketing, 81% of respondents were at least somewhat likely to start putting videos into their emails, indicating a change could be close on the horizon.
Respondents who had used videos in their email campaigns saw real returns on their investments. Fifty-five percent reported higher clickthrough rates, 44% saw an increase in the amount of time subscribers spent with an email, and 41% reported an increase in the sharing or forwarding of emails. Read the rest at eMarketer.
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