IBM surveyed more than 500 companies worldwide and called out especially the performance of leaders—a group IBM defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach. Among this subset, IBM found that about two in five leaders were already putting out real-time offers this year to customers based on customer context, a relatively sophisticated process. But among the rest of those surveyed, sending out real-time offers based on context was a much less common practice—only 15% had done so in 2013. Read the rest at eMarketer.
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