Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods (CPG) and travel—the result of increased focus on direct response advertising, as well as branding, through digital channels.
In the US digital ad market, the retail sector makes up the greatest amount of spending of any single industry. eMarketer estimates that this year, 22.3% of all US digital ad spending will come from retailers, a percentage that has held steady over several years. Read the rest at eMarketer.
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