Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a “highly significant” moment, per new data [PDF] from Adfonic. With a CTR index of 1.06 and an effective earnings for thousand impressions (eCPM) index of 1.08, Samsung passed Apple (1.01 and 0.98, respectively) in performance for the quarter. Apple retained its lead as the top manufacturer by share of ad impressions, though, with Samsung trailing.
Among tablets, the iPad continued to dominate in market share, also turning in a strong CTR performance. However, despite the iPad outperforming Samsung tablets in CTR overall, the gap narrowed considerably throughout the quarter. Read the rest at MarketingCharts.
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