Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence, finds Econsultancy in a new report sponsored by Adobe. Instead, while a majority believe that content management should help them meet a variety of business goals, such as improving user and customer engagement and brand-building through positive experiences, less than one-third rate their CMS as good for helping them deliver against those objectives. Additionally, 6 in 10 respondents don’t believe their CMS allows them to have a complete view of engagement across all channels.
Companies most commonly believe that their CMS should help them improve user engagement and customer engagement, with 87% of respondents believing this to be the case. However, just 23% rate their CMS as good in this regard. Similarly, while 78% want their CMS to enable them to build the brand through positive experiences, only 29% agree that their CMS does a good job of doing so.
With content management systems most likely to be used by companies for their websites and mobile sites, a leading 33% of respondents point to mobile website functionality and responsive design as the one feature they would add to their CMS right now. Read the rest at MarketingCharts.
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