Ad spending around the world passed the half-trillion-dollar mark last year, eMarketer estimates, with spending in North America and Asia-Pacific accounting for well over half of the total.
Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011. This year, growth will continue at a similar 5.2% pace to reach $535.5 billion, and annual increases will hover between 4.4% and 5.5% throughout the rest of the forecast period, before spending hits nearly $650 billion in 2017. Read the rest at eMarketer.
Posted in Advertising, International
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