More than 3 in 4 teens shop online, reports Piper Jaffray in new survey results [PDF], but they prefer to shop in-store. Asked to indicate their preference, 78% of female teens responding to the survey indicated that they prefer to shop in-store, while only 17% prefer shopping online. Male respondents followed a similar pattern, with 75% choosing in-store shopping, compared to 19% saying they prefer shopping online. Last year, survey results from Ipsos indicated that 6 in 10 Americans prefer shopping in-store, but that younger generations showed a greater inclination than other generations to prefer shopping online. Read the rest at MarketingCharts.
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