More than one in four US influencers surveyed by influencer platform Mavrck in March 2020 said they were receiving fewer collaboration offers from brands during the coronavirus pandemic.
The Mavrck survey found that about a third of respondents had changed the focus of their social media presence because of the outbreak; still, nearly 37% said their social media presence has not changed. Read the rest at eMarketer.
I discussed how the coronavirus pandemic was decimating the influencer economy during Episode 306 of my podcast.
Posted in Influencer Marketing, Social Media Marketing
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