Business Insider Intelligence surveyed American adults about their video streaming choices while cooped up at home during the COVID-19 pandemic.
Unsurprisingly, Netflix was the most popular platform for streaming video with 65.4% of respondents saying they used the service during the coronavirus shut-in.
Amazon Prime was the next popular choice with 48%, followed by:
- Hulu, 36.8%,
- Disney+, 28.9%, and
- HBO Now, 9.7% rounding out the top five.
As a relative new-comer, Disney+ is a bit surprising how close behind it is to Hulu, until you consider that it’s not just the parents who are at home all day.
They’re stuck there with their kids as well, so family fare is the order of the day.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and Business Insider Intelligence senior analyst Audrey Schomer discuss Netflix subscriber and revenue growth. Will we see a “Netflix with Ads” option? Does the streaming giant have an impending content problem? They then talk about political ad spending, whether tablets will make a comeback and Google asking advertisers for identification.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.