Morning Consult and The Hollywood Reporter polled American adults about Quibi, the new short-form video streaming service.
11% of men and 10% of women said they were very or somewhat likely to subscribe to the service.
Generationally, the likely subscribers break down this way:
- Generation V: 16%
- Millennials: 15%
- Generation X: 13%
- Baby Boomers: 5%
African Americans were far more likely (25%) than Hispanics (16%) or Caucasians (8%) who planned to subscribe to Quibi.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube’s own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.
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