Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.
According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space.
Klear, another influencer platform, surveyed more than 2,500 influencers between January and March 2019 to find the average payment per post based on platform and follower count.
The going rate for YouTube videos is higher than any other platform, no matter the size of the influencer’s following, per Klear.
Nano-influencers, which Klear defines as having between 500 and 5,000 followers, make an average of $315 per YouTube video, while “power” influencers (with followings between 30,000 and 500,000) make $782 per video, on average.
Brands are willing to pay a premium for video posts on Instagram, too. Nano-influencers make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
Power users make an average of $775 for an Instagram video, $507 for an image post and $210 for a story. Read the rest at eMarketer.
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