The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT). The latest Digital Trends report from Econsultancy and Adobe also reveals that top-performing companies are more than twice as likely as mainstream companies to already be putting AI to use.
The study is based on a survey of almost 12,800 digital marketing and e-commerce professionals from the client-side (60%) and supply-side (40%), with respondents hailing primarily from Europe (44%), followed by Asia (21%), North America (16%) and other regions.
Top-performing companies are those who exceeded their business goals and believe that they’re outperforming their competitors. Some 28% of these organizations say they’re already using AI, compared to 12% of “mainstream companies.” Overall, some 57% of the top-performing companies either are using or plan to use AI in the next 12 months, while fewer than half of “mainstream” companies concur. Read the rest at MarketingCharts.com.
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