Research from Society for New Communications Research of The Conference Board (SNCR) reveals that US marketers hold publishers and media companies the most responsible for figuring out what to do about the impact of fake news on advertising.
The survey defined fake news as content that lacks sources and often users sensational headlines to encourage the consumption and spread of unverified or false information.
In fact, 83% of US marketers polled in November 2017 assigned the burden of solving the fake news ad problem to publishers and media companies. Social media platforms were blamed by 73% of respondents. Read the rest at eMarketer.
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