While many C-level execs consider location data to be an important part of their company’s success—and many are looking to invest in location intelligence within the next few years—there’s no shortage of challenges.
A recent study from location intelligence platform Carto and Hanover Research, which defines location intelligence as turning location data into business outcomes, found that nearly half (47%) of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
Moreover, roughly four in 10 respondents found that extracting the data from existing systems and making it usable was challenging, and almost as many respondents said knowing where to find the data they’re looking for was as well. Read the rest at eMarketer.
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