Millennials Eschew Fake Social Accounts [CHART]

Chart: Millennials Fake Social Media Accounts

The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job, according to new research.

A May 2017 poll from Wingfinder, a career aptitude tool developed for Red Bull, found that 87% of recent and soon-to-be college grads wouldn’t consider creating a fake social media account for the sole purpose of catering to prospective employers. And 70% said they wouldn’t bother keeping social media accounts anonymous out of fear of putting off potential employers.

These grads and students are not only living their lives online: Some now think substantial social media followings could be a net benefit for their career ambitions.

Business-savvy graduates also seem to think their social media status is a pathway to becoming a marketing influencer. A small percentage even told Wingfinder that having a large social media following was a skill they could offer potential employers. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories